{"product_id":"ethiopie-mocca-mitku-kebede","title":"Ethiopie Mocca Mitku Kebede","description":"\u003ch3 id=\"yui_3_17_2_1_1792759001285_2059\"\u003e\u003cstrong\u003eMOCCA A NATURAL COMMUNITY\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"\"\u003ePuns aside,our natural coffees now come exclusively from Yirgacheffe and Guji, sourced through Tsedenia and Altayen of Mocca.Run by Tsedenia and Altayen,who come from a family that has been in the coffee trade since the 1990s.Mocca builds on deep-rooted experience of both their own family and the producers it works with.Before starting Mocca, Tsedenia specialised in coffee processing and export for over five years, while Altayen brings over 15 years of experience running a coffee shop.\u003c\/p\u003e\n\u003cp class=\"\"\u003eThey work closely with smallholder farmers making each lot fully traceable and who carry generations of knowledge, where coffee and nature go hand in hand and remains a ceremonial drink for many who grow and consume it. Farmers cultivate coffee under agroforestry systems, and through Mocca’s dry and wet mills in Guji and Yirgacheffe, different processing methods are used to bring out the depth and diversity of Ethiopian flavours.\u003c\/p\u003e\n\u003cp class=\"\"\u003eBy returning year after year, she builds long-term relationships that add real value to farmers’ lives, mirroring our role and values on the other side of the chain. Through this continuity, she helps shape both single-farmer and community lots that can command premium prices—working with producers she trusts not only for their coffee, but for how they reinvest those premiums to improve quality of life within their communities.\u003c\/p\u003e\n\u003cp class=\"\"\u003e \u003c\/p\u003e\n\u003ch3 id=\"yui_3_17_2_1_1792759001285_2085\"\u003e\u003cstrong\u003eGENERATIONAL PERSISTENCE\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"\"\u003eAto Mitiku Kebede is a dynamic, second-generation specialty coffee producer who manages a 3.14-hectare estate at a high altitude in Gerisse, Yirgacheffe. The 36 year old father of four, mastered agronomy at a young age by working alongside his father after school. When his father passed away in 2012, Mitiku took full responsibility for the family legacy, courageously modernizing the old, vulnerable plantation by integrating prized, disease-resistant JARC varietals (74110, 74112, and 74148). Driven by technical guidance from agricultural experts, his estate now produces an impressive quality and quantity of coffee annually. By meticulously drying his harvest on modern raised African beds to secure impeccable quality control, Mitiku successfully honors his father’s vision while establishing himself as a top-tier producer of exceptional specialty coffee.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eCULTIVARS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"\"\u003e7JARC 74110, 74148\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eELEVATION\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"\"\u003e2120 Meters\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eNOTABLE\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"\"\u003eHe was able to modernize their family farms by planting resistant varieties as he took over from his father locking in a future that is sustainable as a coffee farmer.\u003c\/p\u003e\n\u003cp class=\"\" data-rte-preserve-empty=\"true\"\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003ePROCESSING\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"\"\u003e\u003cstrong\u003eNaturals\u003c\/strong\u003e : They buy freshly harvested red coffee cherries that are handpicked from farmers around the dry mill. The selected red cherries will be put on natural drying raised beds usually for 21 days or more depending on the temperature. After the coffee finalized it drying on the natural sun, it will go through under huller for removal of the outer skin cover or cascara in the dry mill.\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eTASTIFY™ CUPPING NOTES\u003cbr\u003e2026 \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"\"\u003e\u003ca href=\"https:\/\/app.tastify.com\/sample-report\/9c3389b7-079d-4f04-aec1-c57d013c6526?id=f7a00944-7eae-46a3-9876-65ef0420dddb\" target=\"_blank\"\u003e\u003cbr\u003eMocca - Mitiku Kebede Kurse - natural grade 1\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"texelsebranding","offers":[{"title":"250 \/ Nee","offer_id":55558015418711,"sku":null,"price":14.3,"currency_code":"EUR","in_stock":true},{"title":"250 \/ ja","offer_id":55558015451479,"sku":null,"price":14.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0530\/7141\/3446\/files\/ethioipia_MOCCA_Mitku_Kebede.2.png?v=1792759939","url":"https:\/\/texelsebranding.nl\/products\/ethiopie-mocca-mitku-kebede","provider":"Texelse Branding","version":"1.0","type":"link"}